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  • Jean

6 Ways to grow your business online

Updated: Aug 27, 2019



Since the begin of internet usage in Tanzania, internet has grown very fast. More than 21 million people are using internet today. This fast growing of the internet and technology has changed the way we used to do things. Now Businesses can launch and grow on the Internet. Internet has opened up a lot of opportunities to businesses, now you don’t have to depend on your mortar store as the only channel to sell your product. With internet you can now reach millions of Tanzanians who might be interested on your products or services. Below I have summarized ways in which you can grow your business on the internet.


E-Mail Marketing

E-mail marketing is the best way to reach millions of potential customers. Most of people have emails now days, and many are constantly using their emails now and then. Sending them mails could be the best cutting edge on how you can send them your products or offering them a service.

No matter how big or small your business is, I recommend you to use an e-mail marketing campaign strategy. Why is this important? E-mail marketing makes you look professional and it’s the best way you can engage through all medias such as videos and images with your potential customers. How to make a best e-mail campaign? Firstly, make your e-mail newsletters easy to read. Always add a call to action in your mails. Something like call to order, visit website now or learn more can help increase your engagement.


Social Media Marketing

The fast growing of social media platforms such as Facebook, Instagram and twitter has been a very important channel for businesses to find new markets. Social media marketing has reduced the geographical gap that existed before. With the existence of social media now you can sell where ever you want.

To grow your business on social media, first learn to grow your engagement with your customers. Posts contents that will attract them to keep following you and also refer you. Keep on your mind that what a customer sees from you is what they will tell others. Being able to comment to their queries on time gives you an added advantage of winning their loyalty. Don’t post about your products or services always, sometimes share about what inspires you or find a funny meme related to why they should use your services/ products. Be creative.


SEO

SEO stands for Search Engine Optimization. This is a form of marketing done on websites and blogs to help them stay on top of Search results pages. With SEO you can target for keywords people search for in your location. Why SEO is important for you? With SEO you can be able to get high traffic on your website or blog. Remember that there are millions of websites online, you always want to be on top to be seen if you really want to capture new leads and sell more. This is a more technical way; I suggest you get help from a professional so that you can achieve your goals.


Target Marketing

Target marketing is about knowing your audience and focusing on them. It’s the best way to engage with people you think or know are more likely to buy from you.

Target marketing reduces all unnecessary marketing efforts, saving you time and money. Knowing what kind of people are interests in your product will help growing your brand overtime. To achieve this always check what your target customers are interested in, their locations, this will help you to come up with a strategy on how you can perfectly present your product or service to them.


Online Networking

Many people confuse online marketing with social media marketing. Online marketing helps you to establish personal and long-term relationships with other business owners. Using digital channels, small and big business can form marketing relationships with other businesses. These long-term relationships are not only mutually beneficial, but they can bring more important business.


Content Marketing

Content marketing is another form of marketing that involves the creation and sharing of online materials like videos, blogs, and social media posts that does not directly promote a brand but is intended to stimulate interest in its products or services.

With content marketing we focus on creating contents that will satisfy customer needs. Always Remember that for your customers to follow or be interested on your service they need to be engaged with what you post to them. So Here we focus on what customers want to read, see and listen. When creating a content always focus on attracting your customers attention and All this is possible only through understanding your customers’ needs or people viewing your contents.


So, there you go, hope you have learnt something from today’s post that can help you improve how you do your business. With these tips I am positively sure you can improve your business presence online.